Ed Sheeran is a diehard fan of Heinz Tomato Ketchup and even has the design tattooed on his arm. Three limited-edition bottles of Heinz Tomato Ketchup based on the tattoos of British songwriter Ed Sheeran, a committed fan of the sauce, sold at auction in London on Thursday. Ed Sheeran Designed Ketchup Bottles Sell for $1800 near £1500.
Just 150 of the “Ed Sheeran X Heinz Tomato Ketchup, the Tattoo Edition” bottles, highlighting a copy of Sheeran’s own Heinz inking, will be available across the world. The first three were sold for 1,050 pounds, 1,100 pounds and 1,500 pounds on Thursday.
Nigel Dickie, Kraft Heinz director of corporate affairs, said 150 of the bottles were made to mark Heinz 150th birthday.
“What’s special about them is that they have his tattoos on the label. They’re part of the label, so it’s his sleeve on our sleeve,” he said.
Ed Sheeran designed ketchup bottles will raise money for charity
Nigel said he presumed not many people would open the bottles, but they had “perfectly enjoyable ketchup” inside.
Some 104 bottles will be the prizes in a free global draw, according to a report associated with Sheeran’s Instagram account.
The funds raised from the bottles will be donated to East Anglia’s Children’s Hospices, a charity specified by Sheeran, and Rise against Hunger, which is sponsored by Heinz.
The 28-year-old superstar, who has sold more than 150 million records worldwide, is a diehard fan of the ketchup and has the Heinz Tomato Ketchup label tattooed on his arm.
